Dead Set, E4's zombie horror series set within the Big Brother house, launched with an impressive 1.19 million viewers in the 10pm hour last night, Monday October 27.
The first instalment of the five-part series, written by Guardian columnist Charlie Brooker, averaged 8.2% of all multichannel viewing in the 10pm hour, according to unofficial overnights.
Dead Set, which featured Big Brother host Davina McCall and former contestants from the show including Bubble, also picked up an additional 220,000 viewers on catch-up service E4+1 an hour later.
Watch Episode 2 tonight on E4 at 10pm
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