The statistics behind the pay-what-you-like release of Radiohead's 'In Rainbows' album, released on October 10 last year online, have been revealed today.
The figures show that despite the fact that most fans chose to pay nothing to download the album, it still generated more money before it was physically released (on December 31) than the total money generated by sales of the band's previous album, 2003's 'Hail To The Thief'.
According to Music Ally, Jane Dyball, head of business affairs at Warner Chappell (the publishing company that oversaw the release of 'In Rainbows'), refused to reveal the average price people were downloading the album for.
The band sold 100,000 copies of the 'In Rainbows' box set, which contained extra songs not available on the standard download or CD release.
Also embracing the digital age, Radiohead recently ran a competition for fans to make a video for their new single 'Reckoner' .
The winning video is here
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